ABOUT THE METHODOLOGY
The Method behind the Margins
Most bookkeepers hand you a report and call it a day. Sara built a methodology around the number that actually matters: your margin. Because it is not about how much you make. It is about how much you keep.
I’M SARA
I started running a product-based business in 2015 and like most founders, I learned the hard way that passion doesn’t automatically come with a plan.
What started as a creative venture turned into a real business with real numbers, real challenges, and a steep learning curve. That experience, combined with a background in corporate finance, is what shaped the way I work today.
I built SG Business Strategy for women who love what they do but feel weighed down by the money side of it.
Not because they’re bad at business, but because nobody ever showed them how margins actually work, or what it really takes to pay themselves consistently without waiting for revenue to magically catch up.
That’s exactly what we fix.
“My favorite part of a discovery call is watching someone’s shoulders relax when they realize they do not have to figure this out alone anymore.”
Most bookkeepers look at revenue. I look at your margins
Revenue is arbitrary. If your margins are not right, it does not matter how much money you make. You still will not be able to pay yourself, outsource, or grow. This is the piece that product-based businesses get wrong most often, and it is exactly where we start. Sales do not mean anything if 90% is going straight back into your costs.
The fix is not more sales. It is better margins. That is what Magic in the Margins is built around.
Magic in the Margins: How it Works
margins before revenue
We start by understanding your actual margin on every product or service. Not your revenue. Not your gross sales. Your real margin, after every cost is accounted for.
pricing that funds your life
Your pricing should cover your costs, pay you a salary, and fund your goals. We build a pricing model that does all three without requiring you to sell more.
a plan you can follow
No 40-page report you will never read. You leave with a clear, simple action plan built around your actual business and your actual life.
pay yourself consistently
Owner pay is not a reward for a good month. It is a line item. We build it into your financial structure from day one so it is never the last thing you think about.
My Approach
Compassion First
Passion Friendly
You started this business because you love what you do. The financial strategy should support that and your passion. We keep everything practical and real.
Margins First, Always
Every recommendation, every strategy, every plan starts with your margins. Because your margins are the only number that tells the real story of your business.
You’re in the Right Hands
I specialize in the businesses most bookkeepers and strategists will not touch because they do not understand slim margins, handcrafted pricing, or what it actually takes to run a product-based business.
Makers & Handcrafters
Candle makers, sewists, potters, woodworkers. If you handcraft your products, you deserve pricing that actually reflects your time and skill.
Retail + Product Based Businesses
You are moving inventory, managing cost of goods, and watching margins disappear. This is exactly where we start.
Beauty Industry Service Providers
Estheticians, lash artists, nail techs. Your time is your product. We make sure you are actually getting paid for all of it.